
Hi, I'm Krystin!
I know firsthand how complex design careers can be, especially when you're navigating deadlines, project demands, and a desire to actually grow as a leader.
I spent the last several years inside one of the largest global design firms, building people systems from the inside as an HR Business Partner and launching coaching programs that helped emerging talent thrive. Today, I coach mid-career designers and managers across the industry to lead with more clarity, visibility, and confidence, without burning out or selling out.
I’m a Co-Active trained coach with deep expertise in creative team dynamics, leadership development, and organizational strategy. My approach combines emotional intelligence with real-world insight into how firms operate — from promotions and pay to communication and team culture.
You won’t find cookie-cutter programs here. Every engagement is tailored to the person in front of me, because leadership is personal, and growth isn’t one-size-fits-all.
Investing in coaching can feel like a leap. But the truth? When you pair the right support with real action, you don’t just grow...you gain momentum that lasts.
Who I Work With
Firms & Teams
Your people are talented but plateauing. You're losing momentum to burnout, quiet attrition, or unclear development paths.
You need a growth model that supports both performance and retention.
Shift from:
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Burnout and disengagement → Energized teams with shared leadership goals
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Ad hoc mentorship → Structured coaching that builds readiness and confidence
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Role-based promotion pathways → Regenerative, people-first team development
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“One-size-fits-all” check-ins → Targeted, strategic support that builds capacity